There are three basic factors that influence how quickly and for how much your home will sell:

  • Price - How much are you asking people to pay and is that amount reasonable based on what has recently sold and what else they can buy now for that same amount of money?
  • Condition - How does your home look compared to other available homes in that price range and does your condition match the price and beat the competition?
  • Marketing – How many people will know your home is for sale who can bring you a qualified Buyer AND close the deal?

A good Realtor® will help you assess these three factors and gives you honest feedback.  She then advise you on your options to maximize your salability.  The difference between a good Realtor® and a great Realtor® though is the fourth factor:

  • Motivation – What is your motivation for selling and how does it match your stated goals, the market condition, and your Realtor's® selling plan? 

In this market, your motivation greatly influences the price and marketing strategy your agent will suggest.  We are still in a locally correcting market in an unstable overall economy, so only motivated sellers are doing well now.  That doesn't mean you have to give you house away or completely renovate it for sale, but your agent will discuss how your motivation changes your likelihood of selling and at what price.

A great Realtor® will listen to your motivation, goals, and limits and advise you based on what makes the most sense for your particular financial and emotional situation, not just her own selling quotas.   

Sometime selling in the immediate future is exactly what you should be doing to meet your goals. 

Sometimes the best answer for your situation is to not sell your house right now. 

Sometimes a good solution is to wait a year or two before selling. 

A great Realtor® will tailor her advice to what’s in your best interests, not just hers. She is not afraid to lose your sale (and her commission) or wait for your business to do what’s ultimately right for you.  That's what being a fiduciary really means.  Really good agents won't take overpriced listings because this is not in your best interest.  That's what you should expect of your Realtor®.

The process begins with you interviewing a Realtor® to find the right person to represent your best interests and partner with you while you sell your home. 

So when you decide to sell your home, please contact me and let me show you how I can help you make wiser decisions!